The By McCormack Services
Difference

About

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Journalistic Expertise.

Journalists know how to engage audiences, support arguments and expose the truth. While we learned how to master these skills while wearing fedoras, these abilities are just as – or perhaps even more – useful now that we are wearing marketing hats.

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Deep Knowledge of and Experience in the Healthcare Industry.

We’ve been writing about the healthcare industry for more than 25 years. That’s a lot of words and phrases about data and devices; medicine and miracles; and specialized services and surgeries. As such, we are in a position to not only quickly understand your content development and media relations initiatives but to truly offer strategic guidance.

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Storytelling Passion.

Books, magazines and newspapers (and, OK, a good Netflix drama) really get our blood pumping here at By McCormack Services. As such, we love a good story – and know exactly what’s needed to tell your tale and engage your target audiences.

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Established Relationships with Healthcare Media.

We’ve worked shoulder-to-shoulder and now modem-to-modem with many members of the healthcare media. These personal relationships help us get the earned media attention that your company needs.

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Senior Level Talent without Big Agency Prices.

Our many years of experience working with healthcare IT companies, life sciences organizations and healthcare providers empowers us to offer the strategic advice that is commonly associated with big PR agencies. With John McCormack at the helm and an amazing network of healthcare marketing professionals contributing their specialized expertise and knowledge, we are positioned to cost-efficiently deliver the results you need.

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