Writing Matters

Sometimes, when I read a press release, white paper or a web page from a healthcare IT company, a life sciences organization or a healthcare provider, I find myself shaking my head and saying: Huh? And, I quickly move on to something else. In many of these pieces,...

In the 1940s, Barney Kilgore, editor of The Wall Street Journal, was frustrated with typical news reporting and writing. He was tired of the inverted pyramid (most important information first, followed by less important facts, followed by even less important details,...