By McCormack Services
Samples & Results
Testimonials
It’s a pleasure to collaborate with John. His writing and attention to detail are top-notch. John is the unique brand of writer who manages to tackle complex assignments with ease, distilling multifaceted issues and topics into compelling narratives that hold the readers’ attention. Additionally, his sensitivity to deadlines is commendable. If you’re seeking a quality content writer for your next project, or on an ongoing basis, look no further.
John has developed custom content for our clients since 2014. He has a thorough understanding of healthcare information technology, is a solid writer who makes complex topics understandable for the lay person, is professional in his demeanor with our clients and their interviewees, always meets deadlines, and is a pleasure to work with. I can always rely on John to take on a content project for us and know that he will deliver beyond expectations.
John worked for several years on our media relations strategy. During that time, we had more earned media placements than ever before or since. He also helped us create quality content about a very technical product, supplementing our in-house copywriting nicely. I would not hesitate to recommend his work.
Media Relations Results
Raising Pre-Acquisition Awareness
Achieved significant placements that helped to elevate the pre-acquisition profile of a number of companies offering innovative solutions such as a ground-breaking real-time location system, powerful data analytics software and an EHR specifically built for rural healthcare organizations.
Shining the Spotlight on Thought Leaders
Empowered organizations such as CareVoyant, Elmhurst Outpatient Surgery Center, McNeal Hospital, McKesson, NeedMyDoctor, Quammen Healthcare Consultants and Prime Clinical Systems to position executives and clinicians as thought leaders. Accomplished this by developing powerful key messages and compelling media platforms that ultimately resulted in interviews, article placements and speaking opportunities.
Securing Multiple Placements in Major Media Outlets
Garnered significant media attention for The Ameri can Cancer Society’s Swim Across America fundraising program – with placements in high profile outlets such as People, Chicago Athlete, USA Today, Chicago Sun-Times, NBC-TV, WGN-TV and WLS-TV.
Writing Samples
Healthcare IT
This whitepaper engages readers with a strong story: the deadly dangers associated with prescription drug abuse. After engaging readers, the whitepaper then describes just how the healthcare IT company can address this perplexing societal problem.
Peruse a collection of our healthcare IT writing samples here.
Life Sciences
This product sheet zeros in on common challenges for life sciences companies – and clearly illustrates why the client is in the best position to help.
Explore additional life sciences writing samples here.
Provider Organizations
In this advertorial, we shine the spotlight on the client’s subject matter expert – positioning the healthcare provider organization as a valuable resource for prospective patients.
Check out our provider organization writing samples here.
Whitepapers
We’re on top of healthcare IT industry trends. As such, we were able to quickly pull together this engaging whitepaper that explores how a cloud-based digital signature platform can help to address clinician burnout, consumer engagement and data security issues.
Read a collection of our whitepaper writing samples here.
Case Studies
Healthcare technology is human technology. With this case study, we draw readers in by telling a personal story – thereby piquing their interest in the client’s products.
Discover additional case study writing samples here.
Brochure/Product Sheets
This healthcare IT company was in the midst of revamping its brand and wanted to move away from overtly technical copy. To accomplish this this, we relied on advanced storytelling techniques to truly engage readers with conversational, easy-to-digest copy.
Find additional brochure/product sheet writing samples here.
Blog Posts
Monkeypox became a hot media topic when the disease began to surface in the United States. With helped this clinical decision support company quickly join the conversation with this informative blog.
Review more blog writing samples here.
Sponsored Articles
Here, we zero in on the personal story of one of the most highly recognized and respected leaders in the healthcare IT industry. The article truly draws readers in – and makes them aware of the client’s technology in the process.
Check out a collection of our sponsored article writing samples here.
Feature and News Articles
Delivering healthcare in rural communities is a huge challenge. This article shows why it is so important medial assistants, our target audience, to understand the issue.
Discover additional feature and news article writing samples here.
By McCormack Services
Bringing Journalistic Expertise to Healthcare Communications
Phone
708-447-4491 (office)
708-837-6134 (mobile)