Services

At By McCormack Services, we know what resonates with healthcare decision-makers. We build on this knowledge by conducting qualitative research that makes it possible to build robust target audience profiles.

An appealing visual presence is just the start. We take a deep dive into your messaging and positioning to ensure that your brand rings true with internal leaders and staff; industry experts; and, most importantly, prospective customers.

What are your competitors really up to? We analyze your competitors’ products, services and marketing campaigns – to let you know exactly what you are up against. From there, we work with you to create the messaging that empowers you to stand out from the crowd.

Healthcare IT companies, life sciences organizations and providers frequently put their marketing communications programs together on an ad hoc basis. We analyze what you have in your communications inventory and tell you exactly what you need to ensure that your marketing messages reach all key decision-makers.

Ads. Articles. Brochures. Case studies. Direct mail. E-books. Infographics. Press releases. Product sheets. Web sites. Webinars. Oh my. No wonder it’s so hard to figure out where to start. No worries, though, as we can leverage our knowledge of the healthcare industry and our communications experience to come up with the optimal strategic communications plan for your organization.

Sure, catchy phrases are fun – and effective. But we work with you to do much more. Indeed, we help you develop the messages that truly resonate with your target audiences – and help you succeed.

Social media is making a significant impact on the healthcare industry. We understand how each platform can help get your messages heard – and develop the strategic plan that can optimize your efforts.

We’ve got years of wiring experience here at By McCormack Services. While we are glad to develop your content, we can also provide tutorials and guidance that help your staff members learn how to create effective content as well.

Healthcare companies frequently need to publish well-written articles for trade magazines, in-house publications or newsletters. Armed with years of journalistic experience as well as a thorough knowledge of the issues that affect healthcare IT, life sciences and healthcare provider organizations, we have the ability to gather, analyze and present information in a concise and compelling fashion. We also can subtly weave your company’s marketing messages into any article.

There’s no better place to display your knowledge – and a bit of your personality – than in a blog. We can work with your thought leaders to create copy that not only entertains but educates as well.

Perspective customers need to know exactly what your products or services can do for them. With our writers at the helm, we can create the content that makes it easy to grasp what you are offering – and why it is the best choice for key healthcare decision-makers.

There’s nothing more powerful than a customer testimonial. With our writing expertise, we can turn a positive customer experience into a compelling story that truly resonates with key decision-makers.

Healthcare IT is a complicated industry. As such, people often have a lot to say. A custom magazine provides you with a venue to tell your story from different angles – while also lifting your status as an industry thought leader and promoting your key brand messages.

Press releases are used to get your company’s latest news in front of reporters and editors. Although straightforward on the surface, there’s a real art to successful press release writing. We know how to give journalists what they want (short, simple informational releases) while at the same time integrating important marketing messages into the copy.

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Sure, it’s great to post on Linked-In, Twitter, Facebook or other platforms. We go one step further by developing a cohesive story that engages readers or each of these platforms, while emphasizing your key brand messages.

Sponsored articles are becoming more and more common in the healthcare press. Purchasing the space to run these articles is just the beginning. We work with you to compelling, journalistically sound copy that is sure to engage readers and prompt them to buy into your brand.

Reel them in – and keep them there. That’s our goal with web copy. We start by telling the stories that truly engage readers. Then, we drill down and explain all of the details in a compelling, easy to digest fashion.

Want to (literally) have your voice heard? We can help you develop the content and script for an effective online program. As such, you can personally show off your expertise on a particular topic as key decision-makers participate via the web.

Typically, whitepapers are multi-page documents that present a company’s or an executive’s thoughts on critical industry issues. With our healthcare IT and life sciences industry knowledge, research skills and advanced storytelling capabilities, we can develop whitepapers that truly position your company and executives as leading authorities in the healthcare industry.